Dartmoor Coffee
Dartmoor Coffee is a small-batch artisan coffee roaster which offers UK coffee lovers a coffee- drinking experience worth savouring.
Having established in 2020, Philip and his partner started roasting coffee beans in their own kitchen - but have big dreams to put Dartmoor Coffee on the map.
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The project kicked off with a 2-hour brand strategy workshop where we explored Dartmoor Coffee’s purpose, clarified their personality and nailed down their positionng.
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With the strategy in place, we developed three unique creative routes for the visual identity.
Initial concepts
Three initial creative routes were developed off the back of the brand strategy workshop - picking up on different areas of their purpose and personality and to explore how exactly they want to be positioned.
